Word: roper
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According to a recent survey compiled for The Nation by Elmo Roper, over 63% of its readers are well-to-do, less than 37% belong to the underprivileged classes for whose sake it is edited. The average Nation reader is Jewish (46%) or Protestant (43½%), lives in the industrial East, favors Government control of some or all business, voted for La Follette in 1924, for Roosevelt...
...quotations from Walt Whitman and an album of U. S. folkways, covering U. S. unions, U. S. salesmen, the 30,000 U. S. industrial managers and the 32,000.000 U. S. farmers. In other articles, FORTUNE covers U. S. opinion in a survey, conducted by Poll Taker Elmo Roper, that measures U. S. opinion about itself...
Long has the New York Stock Exchange wailed that nobody understands it at all. Recently it hired Elmo Roper, specialist who conducts FORTUNE'S Survey, to find out for sure. He sampled 5,166 men and women, carefully scattered as to place, age, income, occupation. Last week the Exchange published the first installment of his findings: the answer to what the U. S. doesn't know about...
...Britain's first soldier dead in action in France was reported: William Roper, 28, of Dewsbury, Yorkshire, killed on volunteer guard duty...
...compete in the major-league circuit -the 100-odd rodeos sponsored by the R. A. A.-a cowboy must be a better-than-average bronc rider, calf roper, steer wrestler or steer rider. More than that, he must be willing to take a chance. A cowboy on the range gets around $40 a month-with "grub." A rodeo cowboy gets no salary at all. He pays his own traveling expenses, hotel bills, entrance fees (sometimes as much as $100 for one event). If he competes at calf roping, he has to pay the feed bill and transportation cost...