Word: ropers
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Dates: during 1940-1949
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...Center is Harry Field's idea and both Messrs. Roper and Gallup have given their blessing. Because private U.S. polls sometimes disagree and often are challenged, he hopes his Center may become a sort of Audit Bureau of Polls (like the press's Audit Bureau of Circulations). The Center will have a national staff of interviewers and a group of scholars at headquarters constantly studying results. Chief polling problems to be worked on, Field believes, are 1) more scientific wording of questions, 2) a method of measuring how strongly people feel on a given question. As an example...
...Princeton tackle and track man. For active operators the academicians will lean on two experienced pollsters, British-born Harry H. Field (no kin to Marshall Field), who worked six years for George Gallup and organized the British Institute of Public Opinion, and F. Douglas Williams, who worked for Elmo Roper, conductor of the FORTUNE Poll...
...first assistants last week Wild Bill Donovan chose moose-tall Playwright Robert Emmet Sherwood (who also has the President's ear, sometimes works on speeches for the White House) and FORTUNE'S Surveyor Elmo Burns Roper Jr. (see p. 15). Bob Sherwood will have charge of morale warfare-i.e., such campaigns as Britain's "V for Victory" drive in Nazi-occupied territory. Elmo Roper will take care of all kinds of background research...
...Folger ("High-Hat"*) Brown, Postmaster General under Herbert Hoover, had granted lush mail-subsidy contracts to major airlines, had thus evaded the law requiring competitive bidding for Government contracts. The President did not wait to ask questions. He called in Postmaster General Farley, Attorney General Cummings, Secretary of Commerce Roper, Secretary of War Dern. Then he canceled the airmail contracts and ordered the Army to take over the flying of the U.S. mail until a new contract-subsidy system had been worked...
From what followed, two things were clear: 1) the U. S. manufacturer is anxious to do his duty, but 2) he has no stomach for war economics. Significant were the results of an Elmo Roper survey of public opinion for N. A. M.: only 10% of the U. S. believes that business is driving the country towards war (only 1% believes the President is doing so). Still fearful of future Nye investigations, still leery of munitions-making, many NAMembers took satisfaction in this low figure...