Word: ropers
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Dates: during 1940-1949
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...Last week, sitting in his Princeton, N.J. office, Dr. George Horace Gallup riffled contentedly through the answers. A big, friendly, teddybear of a man with a passion for facts & figures, Pollster Gallup has been finding needles in the U.S. haystack for the past twelve years. Other pollsters, like Elmo Roper and Archibald Crossley, have been doing it just as long. But George Gallup's four-a-week releases to 126 U.S. newspapers have made the "Gallup Poll" a household word and Gallup the Babe Ruth of the polling profession...
...this time, the story had reached the Washington gossip-go-round and various letters-to-the-editor pages of papers in New York and Chicago-and the figure cited as that which Roper had given to Luce who had given it back to Roper who in turn gave it back to Luce who finally was alleged to have buried it in FORTUNE'S "secret" files...
...this time I felt that this alleged child of Roper, sired by Rumor, out of Washington, had grown big enough. I wrote to the Daily Worker, and called Mr. Winchell to tell them that no such poll on Mr. Wallace had ever been taken by me, that if and when any such poll were taken, neither Henry Luce nor anyone else either would or could suppress it. As a matter of fact, in over ten years of directing the FORTUNE Survey, neither Mr. Luce nor anyone else has ever tried to suppress any of our polls, despite the fact that...
There is a survey on presidential candidates in the hands of our interviewers in the field at the moment-and this one really is being conducted by Roper for FORTUNE. Mr. Wallace is included in it. It's going to be interesting to see if those who so eagerly believe Mr. Winchell and the Daily Worker will as willingly accept these results a few weeks from...
...Elmo Roper (Sun. 2:45 p.m., CBS), totting up the answers to his survey of Western European opinion (see INTERNATIONAL...