Word: ropers
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...actual margin. But Gallup "allocated" the undecideds 2-to-1 and 3-to-1 for the Democrats. That kind of pattern this time, he told his readers, would take Eisenhower and Stevenson into 50-50 country. Some of Gallup's other calculations brought Stevenson out ahead. Pollster Elmo Roper dwelt on "basic conflicts" in voters' minds, refused to indicate how the conflicts would be decided...
Lacking the learned background of Gallup, Roper et at the New York Daily News wasted no time on the no-opinion crowd, flatly gave Eisenhower 52.1% in New York State (his indicated lead there: about 52.5%) and predicted that he would carry the state...
Results of last-minute Gailup and Roper polls released yesterday, indicate that Stevenson could pick up enough of the large "shaky and undecided vote" to carry the election, according to Samuel A. Stouffer, director of the Laboratory of Social Relations...
Gallup yesterday gave Eisenhower 47 percent, Stevenson 40 percent, with 13 percent undecided. Roper sees one out of ten potential voters as still undecided...
Furthermore, he explained, unlike 1948 when they "made the big mistake of assuming that there would be no major trends toward the end of the campaign," the pollsters are watching these trends carefully. Both Gallup and Roper took last minute polls this year...