Word: ropers
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...well over 2-1," reported Pollster Elmo Roper this week, "voters feel that they personally would have been worse off financially had the Republicans been in office during the last 20 years. By an identical margin they think they will be better off under the Democrats in the next four years...
...other hand, Roper found that two-thirds of the U.S. deplore the Korean war stalemate. By a 3-1 count, this group thinks Eisenhower can solve the problem better than his opponent. "Of all the issues," Roper wrote, "Korea is clearly Eisenhower's strongest asset." Half the people have misgivings over Communist infiltration at home, and think that it is a crucial problem for the next administration. Of these, most (3-1) think the Republicans can best handle...
...after the 1948 election, Editor Henry P. Slane of the daily Peoria Journal (circ. 68,000) sent Pollster George Gallup a bristling telegram: CANCEL OUR SUBSCRIPTION. Like Gallup, Elmo Roper, Archibald Crossley and all the pollsters who had confidently predicted a Republican victory, Editor Slane had a morning-after headache. With the editors of some 30 other U.S. dailies who canceled their subscriptions to the polls, Editor Slane cried: "Never again!" But like many another swearing-off, it didn't take...
...hate to admit it," said Editor Slane last week, "but we are using Gallup again." So were many of the other papers which had dropped him in 1948 and later, although Gallup does not have as many papers now as he did then (206 v. 226). Elmo Roper is not doing quite so well in the press either (only 54 papers v. 66 then), but his Sunday broadcasts over NBC are now carried on 90 radio stations v. 75 on CBS in 1948. Crossley says most of his 1948 clients are back...
...Roper, who had quit polling two months before the election in 1948, did not try to predict the New Hampshire outcome. This year, in addition to reporting percentages, he is also trying to determine the issues or the qualities in a candidate which cause a voter to make up his mind. Said Roper: "We're not going to be just a fever thermometer." In Roper's poll this week, he found that only 27% are sure voters for Ike, only 23% sure for Stevenson. "The other 50% are either finding it pretty tough to make up their minds...