Word: ropers
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Sanitation. In Flushing, L.I., Fred Roper was found guilty of violating the Sanitary Code by quartering two elephants in his garage...
Paintings of Australia's history were reminiscent of U.S. pioneering days-particularly Tom Roberts' famed Bailed Up, a holdup in bushranging days; Roper's Gold Diggers, with American and British flags flying side by side in the gold fields to which adventurers rushed...
Last year CBS engaged Pollster Elmo Roper to find out how much good its 40 evening shows did for the products that sponsored them. Last week his answer was made public. It was a lot more encouraging than that which Statistician George Gallup gave to R.K.O. when it asked him to survey the cinema business (TIME, July 21). Using as his yardstick a period of one month, Roper discovered a raft of pleasant statistics about CBS and its programs. Among them...
...making his survey, Roper conducted 10,000 personal interviews all over the country, asked 630,000 questions, made 1,300 separate tabulations. Convinced of the value of his method, CBS in reporting on his findings pointed out: "The generally accepted program ratings (C.A.B. and Hooper) couldn't help us [in tracing net sales resulting from advertising and in checking the relationship between listening frequency and sales]. They check ... by telephone-either while the program is on the air (Hooper), or shortly thereafter (C.A.B.). And they cover only telephone homes in selected cities of over 100,000 population. Even...
...Center is Harry Field's idea and both Messrs. Roper and Gallup have given their blessing. Because private U.S. polls sometimes disagree and often are challenged, he hopes his Center may become a sort of Audit Bureau of Polls (like the press's Audit Bureau of Circulations). The Center will have a national staff of interviewers and a group of scholars at headquarters constantly studying results. Chief polling problems to be worked on, Field believes, are 1) more scientific wording of questions, 2) a method of measuring how strongly people feel on a given question. As an example...