Word: rosada
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...first, profits were enormous (up to 25% on some roads). But watered stock, low rates (fixed by the Government) and truck competition cut into dividends; for years the British owners have been dickering to sell out. Last week's ceremony in the Salon Blanco of the Casa Rosada (Government House), where Economic Czar Miguel Miranda and British Ambassador Sir Reginald Leeper (for the British shareholders) signed the bill of sale, finally ended the negotiations...
Admitting to Casa Rosada (Government House) newshawks that the reasons for higher prices were "more intricate than appears at first sight," Perón flatly promised that "if within 60 days the Government does not obtain the collaboration which it requests . . . it will be obliged to raise salaries up to 40% and freeze existing prices...
Hours before the ceremony, Perón's descamisados (shirtless ones) had packed in behind the double row of steel-helmeted, bayonet-bearing soldiers who lined the 14-block Avenida de Mayo from the stone-columned Chamber of Deputies to the pink-plastered Casa Rosada. Some had camped there the night before. One Perón idolater had dragged a great, 100-lb. wooden cross from seaside Mar del Plata 300 miles away...
Cheers & Boos. The next act in the show was the drive to the Casa Rosada, between blue & white striped Argentine flags springing from Buenos Aires' handsome, grey stone buildings. The packed throngs, who saw Perón as a modern knight in the shining armor of socialistic endeavor, shouted "Perón! Perón!" again and again. The diplomats, too, got cheers -except Yanqui George S. Messersmith, who got boos and whistles. (Foreign Minister Juan Atilio Bramuglia next day called at the U.S. Embassy to apologize for his countrymen...
...Casa Rosada's White Salon (which is light blue), grenadiers in uniforms of the Napoleonic period-red pompon-topped shakos, blue tunics, red-striped trousers-lined the walls as outgoing President Edelmiro Farrell tearfully handed Perón the mace and threw the colors of office across his shoulders. Then the President, who had seldom ruled, slipped quietly out to the street, hailed a passing cab and went home...