Word: roscheisen
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Nanosolar ceo Martin Roscheisen, who, like many new solar kings, has roots in Silicon Valley, says he can achieve radical cost savings by directly applying photoactive chemicals with an ink composed of nanoparticles. Nanosolar's PowerSheet cells roll off the machines like pages of newspaper in a printing press, at the rate of several hundred feet a minute. Roscheisen, an intense Austrian, says Nanosolar's first 18 months of production have already been purchased. "We're looking for a 35% market share in the next couple of years," he says. "The simple truth is, we can scale a lot more...
...Roscheisen's competitors are, to put it gently, dubious about his claims, pointing out that the cost of raw materials alone should make it impossible to produce $1-a-watt panels profitably. "Of course they doubt it," he says. "Otherwise it makes a joke of their business models." Nanosolar's claims should become more transparent as the company scales up and either meets demand or fails to; in the past, it has suffered production delays...
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