Word: rosee
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Dates: during 1960-1969
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...Arkansas boy who graduated magna cum laude with a bachelor of science degree from his home state's tiny Henderson-Brown College, McConnell went on to West Point and flying school, rose from shavetail to colonel in ten years. During World War II, he was assigned to the Southeast Asia Air Command under Admiral Louis Mountbatten, became Chief of Staff of the Air Force Training Command in the China-Burma-India theater, after the war was senior U.S. air adviser to the Nationalist Chinese government...
Hobe Lewis was both the predicted and the predictable choice. When he came to the Digest in 1942, his only experience was in advertising; everything he learned about journalism he learned from the Wallaces. Lewis proved a good student and rose rapidly on the masthead. He had a thorough working knowledge of the business side of publishing, but he also became, say his colleagues, one of the best story editors in the business...
Nonetheless, GAF has prospered. From a worth of $45 million when it was seized, the company has raised its assets to about $300 million. Sales for 1964's first nine months were $143.6 million, up $11.4 million over last year, and earnings rose to $7.9 million. GAF has 12 plants scattered from Binghamton, N.Y., to LaHabra, Calif., makes a range of 3,000 products, including Ozalid dry printing machines and the film and camera with which the astronauts took color photographs of space. It also produces synthetic detergents and is the only U.S. company making high pressure acetylene derivatives...
...among the first to take advantage of the shift to sweeter and lighter alcoholic drinks. The company makes or distributes about 125 different products, ranging from Smirnoff Vodka to Grey-Poupon Mustard and A.I. Steak Sauce. It has just added 25 more products to its line-including Lancers sparkling rose-by buying out the New York importing firm of Vintage Wines...
Appeal to Youth. Founded as a family wholesale wine dealer in 1875, Heublein moved into distilling and distributing liquor, gradually acquired the importing and distribution rights for many well-known foreign products: Perrier Mineral Water, Harvey's sherries, Rose's Lime Juice, Irish Mist Liqueur, Guinness Stout. In its four plants it now makes vodka, gin, mixed cocktails, a line of liqueurs and several food products, including a breakfast cereal called Maypo. Through acquisitions, the success of its products and some high-powered promotion, the company has boosted its sales from $37 million a decade...