Word: rosee
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...think that by end of the year, you will notice a new, fresh look when you are intercepted by one of our men." J. MAHAPATRA Ahmadabad police commissioner, on new fabric being developed for the west Indian city's police force that is not only lightweight but also rose- and lemon-scented
...MAHAPATRA, police commissioner of Ahmadabad, India, on a new fabric being developed for the city's police force that is not only lightweight but also rose and lemon scented...
...Wall Street investment bankers devised ever cleverer ways to package ever riskier loans into high-yield securities. And mortgage lenders came up with ever more creative loan terms to attract customers. This lured "unsophisticated borrowers who had difficulty fully understanding how these products would affect them when interest rates rose and housing prices edged off," says Eugene Ludwig, a former top banking regulator who now runs Promontory Financial Group...
Having women hand out free samples is probably another selling tool unavailable to a religious order, yet total U.S. Chartreuse sales rose 18% last year because the monks got religion when it came to marketing. Green Chartreuse, which was first sold in 1764, retails in the U.S. for $40 to $45 for 750 ml. Jean Marc Roget, president of Chartreuse Diffusion, the brand's marketing arm, says the brand's updated website--"more modern, colorful and informative"--helped bring about worldwide sales of a million bottles of Green, V.E.P. and Yellow, totaling $13 million. "Many professional sommeliers, bartenders and ma?...
...have to be an optimist," he said, preaching to the choir. Reagan was. "People used to say he saw the country through rose-colored glasses. If you don't see it that way, you can't make it that...