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...come up with a novel solution: make their drink taste less like gin. By lightening up on the juniper and amping up other flavors, they hope to make gin more palatable for a new generation - and woo vodka drinkers. Among the new brews: Hendrick's, flavored with cucumber and rose petals; Damrak, a Dutch gin that offers hints of citrus and coriander; and WET by Beefeater, which is infused with pear and, as its name suggests, is less dry than traditional blends...

Author: /time Magazine | Title: A New Tonic For Old Gins | 10/7/2004 | See Source »

Rather than radically realign that system, Fitzpatrick has carefully struck a balance that sacrifices his personal glory for a better shot at the title. With little difficulty, he has realized that this is not the Neil Rose-style offense he inherited a year ago and that’s not a second-option rusher in the backfield with...

Author: By Timothy J. Mcginn, CRIMSON STAFF WRITER | Title: MCGINN AND TONIC: Captain's Stats Don't Tell Story | 10/4/2004 | See Source »

...hedge funds are showered with new money, they end up seeking to exploit the same opportunities, and returns that once routinely hit double-digits naturally fall. It's happening now. Some $80 billion flowed into hedge funds this year through August, and the average hedge fund rose about a woeful 1%. The hedgies are under pressure to pump up returns to justify their steep fees--which run to 2% of assets plus 20% of profits. The SEC's primary concern is fraud, in which a hedge fund hides losses or misstates the value of its holdings. Worse, says Donaldson...

Author: /time Magazine | Title: WILL HEDGE FUNDS TAKE A DIVE? | 10/4/2004 | See Source »

...there are plenty of smart shortcuts for the time-pressed breadmaker, says Rose Levy Beranbaum, author of The Bread Bible (Norton, 640 pages) and the host of a new public-television program on baking. Artisanal breads "don't need to be made all in one go," she says. "A lot of people don't realize that bread is actually better if the dough is allowed to sit overnight in the refrigerator and then baked when you come home, or the following day." Beranbaum recommends using a scale for measurement by weight rather than volume, which, she says, will ensure...

Author: /time Magazine | Title: Heavenly Loaves | 10/4/2004 | See Source »

...competition in fashion-comfort wear has shoe maven and niche pioneer Taryn Rose smiling proudly. A trained orthopedist who relies solely on word of mouth for advertising, Rose sells her collections for several hundred dollars a pair at department stores like Neiman Marcus. "When I leave this earth," she says, "I hope I leave behind the legacy that I stood up and said, 'You don't need to sacrifice for fashion.'" Thousands of women with sore feet stand with...

Author: /time Magazine | Title: BODY & MIND: Healthy Heels | 10/4/2004 | See Source »

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