Word: rosefield
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...chemist Joseph Rosefield fixed peanut butter's tendency to separate by adding hydrogenated vegetable oil; he called the thick, creamy result Skippy (probably after a popular comic strip), and a brand was born. Within the decade, Skippy was fighting it out with other established brands like Peter Pan and Heinz. Peanut butter and jelly sandwiches invaded children's lunch boxes soon after: by one 2002 estimate, the average American child eats 1,500 PB&J sandwiches before graduating from high school. In the 1990s, nut-allergy fears led some schools to eliminate peanuts from cafeteria menus. Still, peanut butter remains...
PEANUT BUTTER Peanut butter appeared in the late 19th century. Spoilage was a problem, however, so the first popular brand, Peter Pan, was introduced by Swift Packing Co. in 1928. It was licensed from Joseph L. Rosefield, who figured out how to create smooth, long-lasting peanut butter. Rosefield formed his own company in 1933 and created Skippy...
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