Word: rosenberger
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...MERRI ROSENBERG Ardsley...
That means no more avalanches of TV ads. "By 2008, 35% of all television viewers and 50% of registered voters will have digital video recorders," says Simon Rosenberg, president of the New Democrat Network (NDN), an advocacy group that introduces Democrats to new-media strategies--or tries to anyway. "And 100% of them will skip political ads. So we'll have to talk to people in smarter ways." The easiest people to talk to are those who want to listen, so a few years ago both parties started coaxing as much personal information as they could out of donors...
Democrats too have ideas about how to galvanize their base. "Intel and Yahoo! are introducing technology that will allow every DVR to record video from a website the way it records ESPN," says Rosenberg. He imagines a world in which Hillary Clinton would post a daily video message with an accompanying e-mail alert to the folks on Demzilla reminding them to set their TiVos. "So Hillary's now speaking to millions of people with no intermediary and no overhead." While managing Howard Dean's campaign, Joe Trippi used the 650,000 people who registered on Dean's website...
Overall, the death of the October ad blitz should make for a more meaningful campaign. "All of this allows politicians to come to voters in ways that are more germane to their lives," says the NDN's Rosenberg. "They'll need to raise less money to reach them, and they'll pay more attention when they do. It's great for democracy." Even if it's bad for Wheel of Fortune...
...empirical validation." He compared the new therapies to "touchy-feely type things" in the '60s and '70s. (Hayes critics have compared his workshops to the faddish, cultish est seminars of the '70s, which drew hundreds to hotel ballrooms to get rewired by a former used-car salesman named John Rosenberg, who called himself Werner Erhard...