Word: rosenbloom
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...psychodrama of the Rams began last spring when Owner Carroll Rosenbloom drowned in the surf off the Florida coast. Rosenbloom was a man fiercely determined to have things his way: when he wanted to move to Los Angeles, he simply swapped his Baltimore Colt franchise with then Rams Owner Robert Irsay and also managed to make a tax-free $4.4 million profit on the deal. Going it alone was a quality Rosenbloom taught his son Steve, 35, and his second wife Georgia, 52, who was to become his widow, and therein...
...general manager of the New Orleans Saints, chose not to sit in the owners' box for the Rams' games. He grew a beard, wore a hat lettered "Mack Trucks" and sat in the stands to watch his old team in action. The players registered their support of Rosenbloom fils by calling him into the dressing room to receive a game ball after one exhibition victory and then demanded -and got-a meeting with Mrs. Rosenbloom in which she assured them that their jobs, and those of their coaches, were secure...
Coach Malavasi survived, barely ("This is the roughest season I've ever been through"), and so did Mrs. Rosenbloom, despite the efforts of the Los Angeles press. The Times assigned two newsmen to poke into her past for a month and reported that she had been married five times before wedding the Rams' owner and that her first marriage had been annulled when she was 15½ years...
With Klosterman restored as general manager, Mrs. Rosenbloom is busy overseeing the team's move next season from the Coliseum to Anaheim, 30 miles to the south. No one doubts she is in charge. Says she: "I don't give up; I'm very stubborn. I wish I could laugh at myself at times like this, but I can't. I am just so darned determined...
...Rosenbloom's determination will be pitted in the Super Bowl against a carefully constructed football team coached by Chuck Noll that may be the finest in the history of the game. The family franchise in Pittsburgh is as peaceful as the Rams' is stormy. Owner Art Rooney Sr., 78, has turned over the operation of the Steelers to his two sons. Dan, 46, team president, runs the business side. Art Jr., 43, is a vice president and the man who has assembled a marvelously balanced team led by Quarterback Terry Bradshaw, 32, who survived his trial by fire...