Word: rosenbloom
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They may be only the eighth-strongest team in the NFL, but it's the Rams playing Sunday; San Diego, Houston, Dallas, Philadelphia, Miami and New England aren't. Somehow, through all of the turmoil surrounding owner Carroll Rosenbloom's death, through all of the injuries and the sub-par games the team has survived to play another day. As Confucius would say, "That adds up to close game...
DIED. Carroll Rosenbloom, 72, flamboyant owner of the Los Angeles Rams professional football team; by drowning; in the surf off Golden Beach, Fla. Rosenbloom parlayed a small Virginia denim factory into a $175 million-a-year business before buying a share of football's Baltimore Colts in 1953. He saw the Colts win four league championships and the 1971 Super Bowl, in 1972 swapped them for the Rams, who won six consecutive division titles but never a Super Bowl. Gruff and outspoken, he tangled often with league officials, local politicians and coaches but was scrupulously fair to his players...
...Rams Owner Carroll Rosenbloom and his shrewd general manager, Don Klosterman, felt Namath was worth a gamble. After all, the Los Angeles team had won the Western Division title for four straight years-with four different quarterbacks-only to get knocked off each time in the playoffs. Pat Haden, the baby-faced Rhodes scholar, performed inconsistently as last year's starter. So Namath, who was available for $150,000 a year-a pittance compared with the $450,000 he got at the Jets-seemed well worth a try. Joked Rosenbloom: "If we don't get to the Super...
...Rosenbloom took special care to see that his investment in Namath would pay off. At summer training camp, the Rams' doctor persuaded Joe to stop running and take up swimming, a radical regimen for football. The aim was to expand his cardiovascular endurance without risking his fragile knees. Soon Namath was doing 1,600 yards a day in the pool-and becoming known among his teammates as "Tarzan" or "Spitz." Namath did not seem to mind: "I can't say swimming is better than other exercises, but I know I feel as strong as I ever...
...National Audubon Society has leased out gas and oil rights on its hitherto pristine Paul J. Rainey Wildlife Sanctuary in Louisiana. Washington, D.C., Attorney H. David Rosenbloom, an expert on the social aspects of investments, drew the obvious moral: "If your investments are operating to the detriment of the things for which you stand, there's a question as to how much good you're doing...