Word: rosenhaus
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Dates: during 1950-1959
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...lead, and the industry is standing by in anticipation of at least a temporary upset in the balance of power when the two shows again collide head-on next Monday night at 9 o'clock. "I don't say we'll catch Lucy" crowed Matthew Rosenhaus, president of Pharmaceuticals, Inc., who sponsors the show for his Geritol tonic (for "tired blood"), "but I think we're going to give her a run for her money...
...pioneer in the stratosphere of quiz shows, Van Doren has only a fictitious precedent if he decides to press on. In a 1950 movie comedy, Champagne for Caesar, Ronald Colman played an omniscient scholar who almost wins a quiz-show sponsor's $40 million soap company. Says Sponsor Rosenhaus: "Everybody keeps asking if Van Doren is going to win the Geritol company. But we're safe." Geritol's contract with Barry & Enright limits its annual outlay for prizes to $520,000; anything over that comes out of the producers' pocket. So far, Van Doren...