Word: rosenstein
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Dates: during 1940-1949
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...Rosenstein and Schiaparelli
...story should be handled, Researcher Mary Elizabeth Fremd took over. Unlike her male confreres, she was on familiar, everyday ground. After reading a mound of material on fashion's past, she set out to investigate its present-from Sophie's Fifth Avenue salon to Nettie Rosenstein's ("they call it showroom in this neck of the woods") among the pushcarts on Seventh Avenue. In examining the mechanism that was creating the New Look, she quickly concluded that "I definitely had the Old Look...
...sure. Manhattan's Hattie Carnegie, who claims to have started the hip-padding "before anyone heard of Dior," was featuring Paris dresses last week, and busily pinching in waists, lowering hems. So was Manhattan's Henri Bendel, who was showing ankle-length skirts and padded hips. Nettie Rosenstein, the top designer of the mass-producing Seventh Avenue factories, was going in for padding and long skirts. Seventh Avenue's Harriet Harra went even further with a "wraparound" cocktail suit which would have made an Egyptian mummy feel at home. But Russian-born, beautiful Valentina (Mme. George Schlee...
...with local press and radio editors, asked them please, when the ruling came out, for once not to treat women's fashions as merely funny. The Association then supplied radio stations and newspapers with reassuring fashion advice from leading U.S. clothes designers: Sophie Gimbel, Clare Potter, Nettie Rosenstein and others...
...retail, Rosenstein dresses run from $110 to more than $500, average...