Word: rosenthaler
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Dates: during 1970-1979
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"The Press spends a higher percentage on promotion than any other university or intellectual press," Rosenthal said.
Each year the HUP publishes about 120 new titles. The HUP has 2,400 titles in print. "100-120 is a comfortable number for a university this size," Rosenthal said. "It is one book every other day of the fiscal year."
"The Press should not be just books. We are trying to get the Press back into the mainstream of the University," Rosenthal said. The Press is trying to get closer to Harvard's departments and do things for the University outside the realm of books, he added.
"The Press is absolutely removed from the students" and plans to become involved with a student group interested in publishing, Rosenthal said.
Rosenthal attributed the sale's success to the science center being a "much gayer place" than the former Memorial Hall site and the fact that the sale was held in the fall instead of during the January reading period as in the past.