Word: rosenthaler
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Dates: during 1970-1979
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President Bok's appointment last month of Arthur J. Rosenthal, former Chairman of the Board of Basic Books. Inc., as the new director of the Harvard University Press ended a six-month search that began with the firing of the former director and the stark realization that the Press might...
Rosenthal has experience both as an editor and as an executive. He founded Basic Books--a company which publishes scholarly works similar to those sought by the Harvard Press--in 1950. "I consider myself an editor first, rather than an administrator," said Rosenthal. "I want the Press to become a...
Why Rosenthal left the comfortable position of Editor-in-Chief with a successful book company--earlier this year Basic Books was sold to Harper & Row--to take over the reins of the troubled Harvard Press is as puzzling question. Rosenthal said that he left because "Harvard's press is going...
Still, a $500,000 deficit is not to be taken lightly, although it is largely the reason Rosenthal was hired at all. Since the 1971-1972 budget had called for the Press to break even, the sudden appearance of a half-million dollar deficit created quite a stir in Massachusetts...
Rosenthal, however, says that while such books are good for the Press financially, they are not the Press's primary concern. "They may make money, but I don't consider them a penetrating statement of scholarly value," he said.