Word: rosenthall
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Dates: during 1960-1969
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The Witness (CBS, 7:30-8:30 p.m.). Re-enactment of the case of Charles Becker, the New York City police lieutenant electrocuted in 1915 for the murder of Gambler Herman Rosenthal. As played by Nehemiah Persoff, Becker will be put on the griddle by real lawyers in a simulated...
The brassiere end of the business quickly eclipsed the dresses. Maidenform was founded in 1923 with Mrs. Rosenthal's husband William as a partner. It grew fast, especially in the 1930s, when fashions forsook the boyish look. Mr. Rosenthal designed the brassieres and Mrs. Rosenthal handled the sales and...
NOTHING gave Maidenform a better uplift than the launching of its famous "I dreamed" campaign in 1949. Dreamed up by a woman copywriter for a Manhattan ad firm (now Norman, Craig & Kummel), the ad drew little enthusiasm at first, even from Ida Rosenthal. It soon caught fire, despite protests that...
Indeed she has. When Mrs. Rosenthal's husband died in 1958, she took over as chairman, moved from their 18-room Long Island mansion to a three-room apartment in Manhattan, where a chauffeur calls at 9 each morning to take her to Maidenform's headquarters in Manhattan...
Next January Maidenform will put on sale a new line of women's swimsuits equipped with Maidenform bras. Mrs. Rosenthal also thinks that there is a market for sleeping brassieres, hopes to produce a looser Maidenform for the bedroom. The company is also studying synthetic fibers that may eventually...