Word: rosenthall
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Dates: during 1960-1969
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As head of a special congressional committee investigating private and public agencies that purport to protect the consumer, New York Congressman Benjamin Rosenthal took special interest in the Good Housekeeping seal.
Although conferral of the seal is supposed to be based on objective testing of a product, Rosenthal's investigation found the award to be as much an advertising gimmick as a guarantee to consumers. The legislator contends that the main criterion for granting the seal is whether a manufacturer...
Small wonder then that Rosenthal and others found it "incredible" that Richard Nixon last week named as his temporary consumer consultant Willie Mae Rogers, head of the Good Housekeeping Institute, which is responsible for granting the seal. Further, Miss Rogers was to remain on the magazine's payroll while...
Noting that "Mrs. Clean," as he called her, and the magazine had fought against truth-in-packaging legislation, Rosenthal declared: "Miss Rogers is not the type of consumer consultant the President deserves and not the type of consumer consultant the Congress will let him keep. The President should reconsider."
The HSA elected five student directors, a treasurer, and a clerk last night. The new directors are John F. Drewry '71 of Winthrop House and Shaker Heights, Ohio; Stanley S. Jones Jr. '71 of Quincy House and Atlanta, Ga.; Ronald T. Luke '70 of Kirkland House and Dallas, Tex.; Gary...