Word: roses
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Dates: during 1930-1939
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...that unless Fair attendance looks up, the amusement area as a whole may lose $5,000,000 before closing; 2) that any profits worth talking about so far had been rung up by three concessionaires: Frank Buck's monkey mountain, Jungleland; Life Saver's Parachute Jump; Billy Rose's Aquacade. Housed in the Marine Amphitheatre in the New York State Building, at the gateway to the amusement section and smack across the Fair from the Trylon & Perisphere Theme Centre, the Aquacade and its huge electric sign last week flashed out one of the most amazing success stories...
...fact puts the Aquacade in a class by itself among the concessions: Mr. Rose's show had welcomed 2,500,000 customers by last week. At this rate (one out of every six paid admissions to the Fair), it can expect at least 4,000,000 customers by October 30. At Aquacade rates (40? to 99?; average about 50?) that meant a gross to date of something over $1,500,000 (plus an additional $15,000 a week for plugging some 14 products, from Pepsi-Cola to opera glasses). Billy Rose has an equally remarkable way with costs -about...
After this unexpected turning point in her life, Swimmer Holm turned professional, did a Tarzan movie with Olympic Decathlon Champion Glenn Morris (which proved that she might have listened more attentively to Mrs. Dillon), made more money than she had ever seen before. She met Billy Rose at the 1937 Cleveland Aquacade, where her curvesome capers pleased him as well as the customers...
...Aquacade, she plays bridge with other members of the cast for stakes that do not jeopardize her pay check (reputedly $2,000 a week), has knitted eleven sweaters for her friends since the show opened. She thinks that after her marriage she will retire. She thinks that Billy Rose is "the most fascinating man I ever met." He probably...
Mighty Midget. Billy Rose Exposition Spectacles, Inc., which leases the Marine Amphitheatre from New York State and the Fair Corp., has no one on its payroll quite so spectacular as Billy Rose. His pressagent, Dick Maney, has dubbed him The Mighty Midget, The Mad Mahout, etc! A competitor once remarked that Rose's definition of a "myriad" was 18 girls, but that is only one of his accomplishments since he was born Rosenberg in Manhattan, 40 years...