Word: rosier
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...newspapers, the situation was a little rosier. Last year their combined advertising revenue rose 8%, to $4.1 billion, reported Charles T. Lipscombe Jr., president of the Newspaper Advertising Executives Association. And, as was the case with magazines, 1964 newspaper ad revenue topped the record high set the year before...
Long Chance. Such fast moves in the past 40 years have transformed Sam Mosher from a frustrated California farmer into a successful tycoon. Struggling with his first love-raising fruit and flowers-Mosher ruefully decided that prospects might be rosier Southern California's oil fields. With $4,000 borrowed from his mother and a Government instruction booklet to guide him, Mosher in 1922 set up a small plant in Long Beach's Signal Hill oil field to wring a motor fuel ingredient out of the natural gas pumped out by the big oil companies...
...Expansion. Historically, corporate profits in the U.S. rise as employment does. At present, with the unemployment rate at a stubborn 6.8%, corporate earnings are running about 9% of the gross national product. Government economists figure the rate could jump to 10% if management, encouraged by the prospect of rosier earnings, decided to step up production enough that it must significantly increase hiring. If the Administration prediction of a $565 billion G.N.P. by next June is borne out, that would mean an annual corporate profit rate of $56 to $57 billion. And with that much money in its pockets, U.S. industry...
...diplomat, and Nigeria had lodged a formal complaint with the U.S. Government. Sanjuan had come to ask the Cottage Inn to reconsider its segregation policy-and he was loudly rebuffed. "The hell with the United Nations and the hell with your colored diplomats!" shouted beefy, red-faced Proprietor Clarence Rosier. "I built this place with my sweat. Now you come up here with your clean shirt and pressed pants and tell me how to run my business. Go back to Washington and tell Kennedy he can feed 'em. I wouldn't have a customer left...
...waist-deep silt to a wall of sheet-metal piling. In 39° water he carefully passed his rubber-gloved hands over the foundation, reporting what he felt and what little he could see into a telephone linked with the surface, and thought to himself, "Life could hardly be rosier these days...