Word: rosiest
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...question is whether women want to buy makeup online at all. Even the rosiest projections for the entire $25 billion beauty market (which factors in drugstore brands such as Revlon and Maybelline) place online sales at just 5%, or $1.25 billion, by 2003. Much of that could come from refills rather than first-time purchases. "You're not going to buy a fragrance if you've never smelled it or a color if you've never tried it," says analyst Carol Warner Wilke of Credit Suisse First Boston...
...James Baker alongside Clinton and Gore in an East Room press-fest to tout the wondrous effects free trade will have on the Big Red One - and on American business. Democratization, capitalization, improved human rights in China, more jobs and less trade deficit for the U.S.: All the rosiest outlooks were on display, including the one about how a few decades of free trade could very well avert Cold War II or World War III. It was a show of full-throated support from across the political spectrum for what Clinton envisions as his last big thing...
Industry analysts report that the DVD format suddenly took off this past holiday season, surpassing even their rosiest projections. A decade from now, they say, more people are expected to be using DVD than videotape...
...successful this week it could touch off a nice rally," says TIME business reporter Bernard Baumohl. Earnings reports, by definition, are the past. But the $517 billion recapitalization of the Japanese banks, giving them the cash to start lending again to their Asian neighbors -- that's about the rosiest future economists will allow themselves to imagine right...
...National Association of Colleges and Employers reports that the class of '98 has the rosiest economic prospects in a decade; but even graduating seniors at the most prestigious universities are risk averse, very conservative in their career choices, as though the ground could shift at any minute. "There used to be much more willingness to take chances in choosing what to major in or what profession to pursue," says Yale historian Stephen Lassonde. "Now everyone wants to go straight into a consulting job the day after graduation. That way they know they'll have a job and can start paying...