Word: rosman
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Nothing sells like sentiment. Three weeks ago Publishers Minton, Balch emitted this "Prosperity note'': ''Last year the American News Co. ordered 7,500 copies of | Alice Grant Rosman's] The Young & Secret in advance of publication: this year they have ordered 10,000 copies of The Sixth Journey...
...firm with which G. P. Putnam's Sons will merge (through an exchange of stock) has published John Dewey's The Quest for Certainty and Alice Grant Rosman's present big-selling The Young and Secret. Minton, Balch & Co., Inc. for the immediate future at least, will be run as a separate department, "benefiting from the wide Putnam scope. Palmer Cosslet Putnam's new partners are Melville Minton. 45. a big-chested, hardworking salesman with a business head; and Earle Balch, 36, the curly-headed, smiling, amiable, pianoplaying, song-singing, artistic half of the combination...