Word: rosser
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Dates: during 1980-1989
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...They had decided on a Hispanic [to fill the post]," said Richard Rosser, president of the National Association of Independent Colleges and Universities, in explaining the Cavazos selection earlier this year. "It's quite obvious that was a very important factor in the decision." Other higher education officials took the same condescending view towards Cavazos, viewing him as a "token" member of the Cabinet and as a lightweight who would meekly preside over the Education Department during the twilight of Reagan's term...
DEPAUW. "Nine years ago, when we hired Dick Rosser as president, DePauw was slipping," says Eugene Delves, trustee chairman of the small (2,350) private university in Greencastle, Ind. Not anymore. DePauw is described in the latest edition of a leading college guide as "now clearly on its way back up." A prime source of the uplift has been money, in record amounts. A fund drive that started three years ago has topped $106 million, most of it from DePauw's uncommonly loyal alumni...
...NOTEBOOK: Quite a few parents of team members from the New York and New Jersey area made the journey to West Point to see the meet including the Sheehans, Pattersons, Boyds, Henrys and Nagles...Senior 35-lb. rosser Bob Madsen set a personal record with a throw of 49-ft., 10-in. though he was edged out of third place on the last throw of the competiton by three inches...
...DIED. Rosser Reeves, 73, Madison Avenue's high-powered guru of the hard sell, and chairman from 1955 to 1966 of Ted Bates, which he helped make one of the top five ad agencies in the world; of a heart attack; in Chapel Hill, N.C. A pioneer of political commercials (for the 1952 Eisenhower campaign), he preached against mere "show window" ads that win art-direction awards, emphasizing instead a product's "unique selling proposition." Samples of his credo at work: ads for M & M candies ("They melt in your mouth, not in your hand"), and Anacin ("Fast...