Word: rosser
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...four touchdowns and 276 yards in 43 carries. Cornell has a history of undistinguished quarterbacks (with the exception of Gary Wood, of New York Giants infamy), but a 12 for 24 passing game against Colgate indicates that the Red has two quarterbacks willing to throw the ball in Barrett Rosser and Mark Allen...
...flourishing advertising communities of Chicago and St. Louis. More top admen than not come from lower-middle-class families and never saw the inside of an Ivy League college. But any generalization about them is riddled with exceptions. The chairman of the nation's hardest-selling agency, Rosser Reeves of Ted Bates & Co., is a chess expert who. while acting as manager of the U.S. chess team visiting Russia seven years ago, charmed an audience of Muscovites by delivering an engaging speech on international competition and peace. Fast-rising William Bernbach never takes work home (he does not even...
...more common on Madison Avenue than the critics are the admen who testily resent inside or outside criticism of their trade. "The eggheads dislike businessmen, the eggheads dislike advertising," snorts Rosser Reeves, chairman of hard-sell Ted Bates & Co. Says Walter Guild, president of San Francisco's Guild, Bascom & Bonfigli, the ad agency for the Kennedy election campaign: "If Toynbee wants to make his own toothpaste and his wife wants to sew her own brassières. O.K. He's just using advertising as a focal point to criticize our entire economic system...
More in anger than in wisdom, Chairman Rosser Reeves, 49, of Ted Bates & Co., took pen in hand and wrote one of the most remarkable ads in recent years. Splashed full page in seven major newspapers last week at a cost of $23,574, it was Reeves's rebuttal to Federal Trade Commission charges that his agency had deceived TV viewers by shaving phony sandpaper in commercials for Colgate-Palmolive's Rapid Shave and by doctoring Standard Brands' Blue Bonnet Margarine with liquid drops that were billed as "flavor gems" (TIME, Jan. 25). Reeves...
...first official act, new A.B.A. President Rosser Lynn Malone Jr., 47, a lawyer from Roswell, N. Mex. who helped clean up the Justice Department in President Truman's closing days in office, made it clear that he would carry on where Charles Rhyne left off. As a first step, Ross Malone set up a series of regional conferences as a "pilot project for a world conference of lawyers" dedicated to peace through...