Word: rosset
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...ingenuity they are unmatched in any other publication this side of the Story of O. In the past two to three years, freedom of sexual expression has increased at a galloping rate, and Evergreen has led the field. This is no surprise since its editor and publisher is Barney Rosset, 45, president of Grove Press, a house that specializes in erotica and avant-garde authors. Its hard-cover Black Circle books and its Black Cat and Zebra paperbacks embrace everything from outright pornography (The Pearl) to mystical flights of sexual fantasy (Jean Genet's Miracle of the Rose...
...biggest sex pleasure and has been since I was four. I'm 35 now." Evergreen illustrated this treatise with a few pages of sketches of two shapely girls, one blonde, one mauve, going at it tooth and claw. The piece evoked considerable response, says Rosset, all of it favorable. "We really stumbled on something," he says, adding that he could have devoted an entire issue to that idiosyncrasy...
...Left roster of revolutionary heroes: Che Guevara, Castro, Malcolm X, Ho Chi Minh, Stokely Carmichael. It has published LeRoi Jones's furious diatribes against whites, mainly Jewish: "The little arty bastards talking arithmetic they sucked from the Arab's head." While not taking it too seriously, Rosset excuses black anti-Semitism on the grounds that Jewish merchants, after all, have exploited Negroes in the ghetto. "We agree with practically everything LeRoi says," explains Rosset, "except that he won't talk to us." Though Evergreen is friendly, it's white. So Jones, increasingly surly, demanded that...
...first catch was Kim Philby, the British master spy, for whose reminiscences it paid more than $50,000; the first installment appears in the April issue. With only marginal advertising, Evergreen does not quite break even by charging $1 an issue. But by developing young writers in the magazine, Rosset stands to recover his investment when they become popular and he publishes their books...
...laden junk was all I could stand." Lion, published later by Whittlesey House, sold 250,000 copies. A more recent example is the history of Attorney Mark Lane's Rush to Judgment, a shotgun attack on the Warren Commission. "We commissioned him to write it," says Publisher Barney Rosset of Grove Press, which is known chiefly for its back list of classic and not-so-classic pornography. "But he kept stalling, so I finally said, 'If you don't deliver it on time, don't deliver it at all.' " Lane did not deliver. He took...