Word: rossetto
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...Then along came tools that made it easier for publications and users to venture onto the open Internet rather than remain in the walled gardens created by the online services. I remember talking to Louis Rossetto, then the editor of Wired, about ways to put our magazines directly online, and we decided that the best strategy was to use the hypertext markup language and transfer protocols that defined the World Wide Web. Wired and TIME made the plunge the same week in 1994, and within a year most other publications had done so as well. We invented things like banner...
...waitstaff is pleasant and helpful. Waitress Michelle Rossetto knows her way around monkfish and red wine (not necessarily together, though) and isn't afraid to share her personal opinion on Yucca con Mojo when asked. She arrives at the table bearing crusty bread with butter and small ramekins of salt and black peppercorns and refills the water glasses frequently. Discreet is the name of the game here--one second your water has dipped below the gulp mark and the next, voila, it's replenished without a bit of interruption to the conversation or jostling of an elbow. The waiters...
...directive from the Trilateral Commission--the bulletin that tells the media the spin we're to put on certain stories. I'm O.K. with the go-negative-on-Dole stuff and the Richard-Jewell-is-a-long-suffering-victim mandate. But I can't bring myself to trash Louis Rossetto and Wired like the rest of my media sibs...
...live in a Calvinistic culture," says Rossetto, meaning everyone loves a good flop. I called him a few days ago, and Wired's 47-year-old editor-publisher was oddly upbeat. Never mind that now Wired Ventures must go hat in hand to private investors for capital to further extend the Wired brand name into new magazines, TV shows, books and online publishing. A Wired friend says Louis "thrives on being told something's impossible. The more you tell him it's doomed, the happier he gets because he knows it will happen...
...newsletter Information Law Alert reports that Wired once tried to trademark (the symbol universally used on the Internet to separate a user's name from his domain) as the magazine's logo. "We see no inconsistency between the editorial and business practices of Wired," says editor Louis Rossetto (http://wired.com) Besides, he adds, Wired lost all interest in the "at sign" when it was adopted by the online service of the fuddy-duddy New York Times...