Word: rossignol
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Dates: during 1980-1989
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Typically, the deals involve contracts of three to five years. The government often takes its percentage in the form of name-brand Western equipment needed by East bloc teams, including Head tennis rackets, Adidas running shoes and Rossignol racing skis. Even when the East bloc performers finally receive their share of the take, their governments routinely take a second cut by requiring them to exchange half or more of what is left into nonconvertible East bloc currency at unfavorable official rates...
...important, price is not the only factor in international buying decisions. Many U.S. goods simply do not satisfy foreigners' tastes or meet their quality standards; these products will not sell overseas even if they become cheaper. By the same token, American consumers partial to Toyota cars, Krups kitchen appliances, Rossignol skis and Gucci shoes will not easily be discouraged by price rises. In the case of the videocassette recorder, American consumers have no choice but to buy foreign, since U.S. manufacturers do not make the machines. Indeed, as long as the American appetite for imports remains, a perverse effect takes...
...gritty sidewalks of Harlem for the green quadrangles of Exeter. One black woman asserts that blacks were at Exeter as a kind of minstrel show to give sheltered white students a sense of diversity: "By God, their kids are going to be well- rounded. They're going to have Rossignol skis and Lange boots and a black roommate for 'an experience...
When news of the ski switch leaked out, Rossignol's stock immediately slumped from 1,521 francs (about $249) to 1,350 francs ($221) on the Paris Bourse. The team criticism and the stock plunge, which wiped out 11% of Rossignol's market value, stung company officials. Stormed President Laurent Boix-Vives: "We don't have to prove ourselves. Half the 66 medals awarded at the Sarajevo Winter Olympics and the last two world championships, including 13 golds, were won on our skis...
...Rossignol's stock recovered somewhat last week, but prospects for the French ski team are still discouraging. "The only way for them now is up," says a Rossignol spokesman hopefully. In the world of downhill skiing, however, that is not the easiest direction to attain...