Word: rossignol
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...first-timers as well as advanced skiers. More than 60 models are available, and you can get help from manufacturers www.snowlink.com) retailers and ski magazines in choosing. Among the hot skis this year: K2-Four ($600), Volkl Snow Ranger Lite ($475), Salomon X Mountain ($655), Volant PowerKarve ($555) and Rossignol's "the Peak" ($649), designed by Olympic downhill champion Picabo Street...
Robert Shaw, the public relations director at Blackcomb, near Vancouver, Canada, estimates that snowboarders provide 40% of the business there. French ski giant Rossignol-Dynaster has seen its snowboard production increase 100% in the past three years, and according to product manager Jean-Karl Carpano of Rossignol, "We could see every other person on a snowboard by 2005." There are some isolated ski areas that prohibit snowboarding, but the vast majority caters to the ever increasing numbers of boarders who want to tweak the halfpipes and bonk some fat air (ride the parabolic-shaped chutes and hit a really good...
...costs $600 a pair, but may become a hot property among racers and aggressive recreational skiers. Salomon (1989 sales: $613 million) aims to become the leading maker of top-flight skis within the next five years. But the climb will be no cakewalk against the industry leaders, France's Rossignol and America's K2, which have carved out loyal followings...
Typically, the deals involve contracts of three to five years. The government often takes its percentage in the form of name-brand Western equipment needed by East bloc teams, including Head tennis rackets, Adidas running shoes and Rossignol racing skis. Even when the East bloc performers finally receive their share of the take, their governments routinely take a second cut by requiring them to exchange half or more of what is left into nonconvertible East bloc currency at unfavorable official rates...
...important, price is not the only factor in international buying decisions. Many U.S. goods simply do not satisfy foreigners' tastes or meet their quality standards; these products will not sell overseas even if they become cheaper. By the same token, American consumers partial to Toyota cars, Krups kitchen appliances, Rossignol skis and Gucci shoes will not easily be discouraged by price rises. In the case of the videocassette recorder, American consumers have no choice but to buy foreign, since U.S. manufacturers do not make the machines. Indeed, as long as the American appetite for imports remains, a perverse effect takes...