Word: rossing
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...dozens of cities worldwide, including Beirut, where it premiered during violent clashes. On HSM web forums, fans from Madagascar and Malta chat with Indonesians and Pakistanis. Director Kenny Ortega recently visited a Kenyan orphanage, where he was met with greetings for HSM sweethearts Troy and Gabriella. Says Rich Ross, president of Disney Channels Worldwide: "You'd have to be in a cave not to know about...
...product's bubblegum blandness, but that's precisely what's helped make HSM a global hit. The archetypes of Gabriella the brainy new girl in town, Troy the jock and Sharpay the diva travel well, as do the poppy songs and the themes of first love, cliques and friendship. Ross toured 25 regional Disney Channels around the globe two years ago, trying to convince them of HSM's potential. He met resistance "everywhere." But when Chinese or Russian marketers would fret that local viewers wouldn't get cheerleaders or basketball, he would drill down to human nature: "Do you have...
...television's show success hinges on reaching a particular market on a particular night. But HSM's success has been built less from high viewer ratings than generating buzz - and buying - connected to the show. "HSM showed a [show's success] doesn't just happen on one night," says Ross. "You weave it together, forming a partnership between programming and marketing. You go different places to reach different people." The franchise had good timing; HSM's appearance coincided with the rise of a global middle class that's equipped to absorb it. When it first came...
...once the joking had subsided, the head scratching began. For Ventura's triumph in Minnesota was a stunning political upset with unforeseen causes and unpredictable consequences. He was the first candidate of Ross Perot's Reform Party to win statewide office. He defeated two respected, if not beloved, career politicians--Republican Norm Coleman, mayor of St. Paul, and Democrat Hubert ("Skip") Humphrey III, state attorney general and son of the late Vice President. Ventura's slogan, "Retaliate in '98," seemed an off-key way to appeal to voters in a prosperous and well-governed state with 2.4% unemployment. Retaliate...
...mainstream of Minnesota political thinking. Outsiders view the state as a bastion of liberalism--witness Eugene McCarthy, Vice Presidents Humphrey and Mondale--but insiders disagree. Carleton College's Schier says Minnesota "is actually a quirky populist state. It gave 24% of its vote during the 1992 presidential election to Ross Perot." Ventura's fiscal conservatism--no tax increases, the return of all future state budget surpluses to taxpayers--struck a responsive chord. So did his moderate-to-libertarian views on keeping government from meddling unduly in private lives...