Word: rotbart
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Dates: during 1965-1965
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...Wilkinson Super Sword-Edge. By bringing out an established name in stainless, Gillette hopes to hold the old Seven O'Clock market while luring away Wilkinson shavers who never tried Gillette's Silver blades. In Germany, Gillette has also switched a well-known Gillette blade name Rotbart (red beard) to stainless, hoping to beard Wilkinson in the same fashion...
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