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Word: rote (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...fully effective, say psychologists, a slogan should express a single idea in seven words or less. "It is a psychological fact," says Harvard's Gordon Allport, "that seven is the normal limit of rote memory." (Example: telephone numbers.) Whether plugging cat food or a candidate, sloganeers lean heavily on such verbal devices as alliteration ("Korea, Communism, Corruption"), rhyme ("All the way with L.B.J."), or a combination of both ("Tippecanoe and Tyler Too").* Other familiar standbys are paradox ("We have nothing to fear but fear itself"), metaphor ("Just the kiss of the hops"), metonymy ("The full dinner pail"), parody...

Author: /time Magazine | Title: Language: The Slogan Society | 10/16/1964 | See Source »

...Michelangelo, the classical revival, and the textured boldness of contemporary art. No longer do multiple-choice tests offer nonsensical or mildly deceptive wrong answers, or reward fact fanciers with high scores. The best of the new multiple-choice exams test logic, not memory, and conceptual understanding rather than rote learning. And the exam's old reputation for superficiality is fading...

Author: /time Magazine | Title: Testing: Improving the Tools | 10/9/1964 | See Source »

Among the problems mentioned in the report were inadequate library facilities and a reluctance in the colleges to employ modern teaching methods. "The main problem," Epps said, "was to overcome the authoritarian atmosphere and the tradition of rote learning...

Author: By Mark C. Kunen, | Title: Yale Project Plans Boost In Aid to Negro Colleges | 10/8/1964 | See Source »

...synthesis of economics, geography, social anthropology and politics, third-graders study Cleveland as a shipping and commercial center, a melting pot of immigrants and native pioneers, and a city plagued by the problem of slum neighborhoods and urban renewal. Throughout, the aim is to encourage valid judgments and discourage rote recitations. "The youngster should be aware that he's in a society that has values, and that a careful choice of values is what determines a rational man," says English...

Author: /time Magazine | Title: Curriculum: Fountains of Reform | 9/18/1964 | See Source »

...school, mired for centuries in rote teaching of the Koran, is already in the midst of a thriving renaissance. Mamoun's predecessor, Sheikh Mahmoud Chaltout, a leading scholar of the Koran who died in December, opened a school of commerce, made the study of English compulsory, revised the medieval law curriculum, established a separate college for girls. The government built an ultramodern "City of Islamic Missions" where Al Azhar's 3,600 foreign students, including six Americans, live in national dormitories with their own kitchens and common rooms...

Author: /time Magazine | Title: Education Abroad: Rector for The Resplendent | 8/14/1964 | See Source »

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