Word: rothbaum
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Dates: during 1990-1999
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First developed by psychologist Barbara Rothbaum and computer scientist Larry Hodges to combat fear of heights, VR exposure therapy works on the principle that if you can train people to relax in a simulation of a scary situation, they will relax when confronted with the real thing. I visited the Virtually Better clinic in Atlanta, which charges $150 for a one-hour session. It provides a headset and plane seat that immerse you in a 3-D virtual airplane, complete with vibrations, engine sounds, flight-attendant call bells, and--at touchdown--tire squeals...
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