Word: rothchild
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...then there's John Rothchild's delectable Going for Broke, due out next month. It describes how Robert Campeau, a flamboyant French Canadian real estate developer who had absolutely no retailing experience -- who at the time of his bid may have never even been in an Allied department store! -- managed to acquire first Allied and then Federated, ultimately controlling a U.S. retailing empire with $9 billion in sales -- and $11 billion in debt. A short time later, of course, Campeau's empire collapsed -- but this is my point! Campeau went bust; Trump's on a leash; the guy who rented...
Orlando's residential subdivisions have the same dreamed-in feel: strung along narrow county roads, many are pastel agglomerations of arbitrary architecture, all behind secure walls. "When you drive around Orlando," says John Rothchild, author of Up for Grabs, a cultural anthropology of Florida, "it's not clear where Disney World begins and ends...
...course, has ever spied a fish in the bathroom mirror while shaving. Rothchild, an author and free-lance journalist when he is not playing the market, had earlier broken about even in some desultory investments ("Breaking even," he explains in a helpful Fool's Glossary, means a "loss as explained to family, friends, and neighbors"). This, he felt, was because he did not know what he was doing. His new idea was logical: take a year to learn as much as possible about investing, then live solvently ever after. His stake was about $16,500, accumulated by selling...
...publisher's only sensible gamble, of course, was that Rothchild would lose. Had the nearly impossible happened and Rothchild transformed his modest pile into $5 million or $10 million, the book project would have lost its urgency. If he had finished the year with, say, $25,500, a respectable profit of more than 50%, a book would have been pointless. Who needs How I Made $9,000 by Incredibly Shrewd Investing? Though Rothchild may not have realized this at the outset, only calamity could produce a level of melodrama salable in bookstores. (He is not a member of the illustrious...
...netted him $1,200 over the period of his adventures) and went looking for trouble. A financial consultant offered to relieve him of all anxiety, and of a fee of 2% to 4% of his assets, by drawing up a sensible budget. This was not the sort of trouble Rothchild had in mind. He studied hard, listened carefully to a succession of brokers and analysts, and lost steadily. His only good advice came from an astrological marketeer who explained that "electrically charged investors turn positive or negative in sympathy with the positive or negative atmospheric polarity." This seer said...