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...David Roth's quirky idea for a restaurant--40 varieties of cereal served in a comfy, living-room-style café--has attracted both customers and attention with its playful décor and creative alternatives to greasy fast food. (Chex and Cheerios in chocolate soy milk with Pop Rocks, anyone?) Cereality's first three cafés, in Philadelphia, Tempe, Ariz., and Chicago, are thriving, but as the company tries to move from small-business start-up to national franchise, Roth has had to leave the fun and games aside to face a looming challenge for every new retail concept: once your...
Cereality's competitors, mostly entrepreneurs like Roth, have included an Iowa City restaurant named Cereology, later redubbed the Cereal Cabinet; the Cereal Bowl in Miami; and Bowls: a Cereal Joint in Gainesville, Fla. "With any good business idea, you're faced with people who see you've cracked the code and who try to cash in on it," Roth says...
...precautions. (They had scheduled an appointment to see her the following day.) When a judge last year refused to throw out the suit, alarm bells went off in administrative offices across the country. "To hold a university liable for simply trying to help a student is extraordinary," says Nelson Roth, Cornell's deputy university counsel, explaining why the school joined six others in supporting M.I.T. in the case. Shin's death was a tragedy, Roth says, "but not every tragedy warrants a lawsuit...
...double major in German and neurobiology agreed to head home last month to Kansas City, Mo., with plans to enter a psychiatric hospital. Five weeks later, she's disappointed that Cornell hasn't made any follow-up calls to see how she's doing. But Cornell's deputy counsel Roth has an explanation: "Once the student is gone or goes home, the individual becomes the responsibility of parents. Our obligation ends...
...Beloved won with 15 votes; DeLillo's Underworld got the silver medal with 11. Also among the top vote-getters was Philip Roth's American Pastoral (7 votes), Cormac McCarthy's Blood Meridian (8 votes) and John Updike's Rabbit quadrilogy (also 8 votes, from judges using the term "novel" with gymnastic flexibility.) You are hereby saved the trouble of reading all those other, lesser works from the past 25 years - that's service journalism! I just wish they'd done it American Idol style, with Morrison et al. reading a chapter a week on live television and Michiko Kakutani...