Word: rotner
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Dates: during 1980-1989
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...roots in the journalism business took hold in 1972, when he co founded The Real Paper, an "alternative," left wing Boston tabloid that approximated. The Village Voice in style and content. With little experience in building and managing a fledgling newspaper Rotner became. The Real Paper's first publisher...
...Rotner, his six years as head of The Real Paper became an extended on the-job training period where he learned the business side of publishing inside out. But after the paper was sold to national interests in 1976, he says, the fun and challenge of his job disappeared. He stayed on for another year to assure a smooth transition of ownership--an early demonstration of the loyalty which has won him so much praise in his present job--before accepting Harvard's offer to oversee the expansion and fiscal rebuilding of Harvard Magazine...
...Before Rotner took over the magazine, which has editorial autonomy from the administration, it had a paid circulation of about 25,000 and was supposed to survive on its own revenue and a "reasonable" stipend from the University. After a series of disastrous financial years in the mid-1970s made it clear that the magazine would not survive in that format, the Corporation decided to restructure its circulation and bring in new management...
...Rotner became the new publisher responsible for making the project a success. it would prove to be the first of many administrative coups for him and within a year O'Brien, who had come to Harvard at almost the same time, was assigning him to other projects in his free time...
Today the magazine raises about 70 percent of its costs, Rotner says, and its larger role in promoting alumni affairs has made it "a fine way to communicate for a lot less than it actually costs...