Word: rotner
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Dates: during 1972-1972
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...difference, however, is that both The Boston Phoenix and The Real Paper will be distributed free to area colleges and universities--a policy formerly followed only by BAD--making the paid circulation figure somewhat lower. The subscription list is up to 1000, one-fifth of its previous size, and Rotner predicts that "it's just a matter of time" before things are completely back to normal...
...indeed, be a difference. Mindich claims that despite The Real Paper's early edge, The Boston Phoenix is now outstripping The Real Paper early edge. The Boston Phoenix is now outstripping. The Real Paper four to one is hawker sales; in the Square any they're running about even. Rotner attribution the slow pickup of Real Paper sales to an identity problem, which he plass to counter with an extensive promotional campalgs...
...Real Paper, finances have been good and bad simultaneously--but improving. "We've actually made money each week since we started The Real Paper," Rotner said. But this was achieved only through a staff that sacrificed pay until things got off the ground. Now, Rotner reports, "80 per cent of the staff is being paid. There's enough money to pay the whole staff, and those who are working for free are doing so by their own choice...
Aside from the $200 original contribution, The Real Paper has not had to go to outside backers for financial aid--although there have been offers. One came from an associate--but not a representative--of New York magazine, acting on his own behalf "We turned two down." Rotner said, "and the rest weren't really serious. We're hoping to make it for at least a year without selling to outside backers...
Real Paper publisher Rotner disagrees. "It's the same paper with the same staff. They just took away our name. And I don't think it'll make any difference," he said...