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...more than 200,000. FMRI technology emerged only around 15 years ago. Efforts to combine it with marketing began in the late 1990s; indeed, Neurosense was launched in 1997. The appellation neuromarketing popped up several years later, possibly coined by Ale Smidts, a marketing professor at Erasmus University in Rotterdam. It's essentially a subgenre of another emerging discipline, neuroeconomics. "Neuromarketing is seen as more negative," Smidts says, because of marketing's sometimes unsavory connotations...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...jetties were built, 100 ships at a time often waited days for deep-enough water to pass over sandbars blocking the Mississippi's mouth. The levees and jetties stopped sediment from feeding the deltas; the land sank, and coastal Louisiana shrank. Similarly, other great ports on deltaic rivers, like Rotterdam, are also below sea level; the airport serving Amsterdam is 20 ft. below sea level, lower than any part of New Orleans...

Author: /time Magazine | Title: Why New Orleans Needs Saving | 3/2/2006 | See Source »

...Asia, travel to an interior port in Europe, move by train to the Netherlands, cross the Atlantic by ship to Canada and then move by rail to Chicago. The manifest submitted to U.S. customs often will say only that the container is being shipped from Halifax and originated from Rotterdam. If a container is destined for a city inside the U.S., only in exceptional circumstances would it be inspected at the arrival port...

Author: /time Magazine | Title: Book Excerpt: Why America Is Still An Easy Target | 2/22/2006 | See Source »

...addiction to drugs and alcohol. Frey wrote a book to help people. By sharing his arduous journey through hell, he thought he might prevent others from doing the same. His book inspires and helps millions. I was upset by the critical tone of your article. Niels van der Kloot Rotterdam A Not-So-Super U.S.? Michael Elliott's column, "Be Careful What You Wish For" [Jan 23], referred to a new book by political scientist Michael Mandelbaum in which the author argues that the U.S. has provided the world a degree of security by damping down the prospect of global...

Author: /time Magazine | Title: Skiing's Wild Child | 2/9/2006 | See Source »

...later to say there was an urgent need to meet." The men never did re-establish contact and on Jan. 26 - less than two weeks later - Mittal called Dollé on his mobile phone at Frankfurt airport while he was checking in for a flight to Toronto. The message: Rotterdam-based Mittal Steel would be announcing the following day a formal $22.6 billion takeover bid for Arcelor, one of the largest hostile bids in European history...

Author: /time Magazine | Title: Nerves Of Steel | 2/5/2006 | See Source »

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