Word: roughing
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...battle of Marathon, then dropped dead from exhaustion. What a wuss. For today's extreme-endurance athletes, Pheidippides' fatal exertion would be a gentle warm-up. The real challenge is found in ultramarathons - races of up to 100 km (62 miles) or even farther, often over the kind of rough terrain that would make the average jogger hang up his sneakers in horror. Ultrarunners endure cramps, blisters, dehydration and the occasional exhaustion-induced hallucination. Why? All for the pleasure of more running. "It's a desire to go beyond your comfort level and test your own boundaries," says Dean Karnazes...
Accounting for 10% of Unilever's global sales, ice cream plays a part in the company's strategy to improve on its performance in 2004, a rough year in which European ice cream sales fell nearly 10% and Unilever's overall pretax profits fell 36%. Unilever has since streamlined its corporate structure, jettisoning its dual-chairman arrangement for a single chairman and chief executive. Since Patrick Cescau took charge in February, he has focused on reviving sales growth with new products. One innovative Unilever idea: "Superfruit" flavors featuring fruits high in vitamins and minerals, like the acerola, which looks like...
...your shots slicing into the rough? Don't worry--even Tiger Woods, who missed his first cut in seven years last week, can always use help with his game. A TIME guide for the fairways, with early gift ideas for Father's Day, plus tips for women from one who has found her swing. --By Sean Gregory
Herrmann struck out the next two batters he faced, and five in the next three innings. But for a rough sixth, the junior cruised to the win behind an assortment of slow curveballs and an effective, hard slider...
...When we first met, he was a little shy and rough around the edges,” says Gertler, but “he’s evolved into a great diplomat...