Word: roughs
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Dates: during 1960-1969
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Like the Plumbing. The original Willard's City Hotel was the work of two canny Vermonters, Henry and Joseph Willard. In 1850 Washington was a rough, provincial town of muddy streets and boarding houses. Henry Willard took over a row of small houses at 14th Street and Pennsylvania Avenue. Within a decade, he made his hostelry the city's social and political clubhouse -partly because there was nothing better, partly because of the Lucullan table he set. At an 1859 banquet for the departing British ambassador, Willard's offered up pheasants, venison, prairie hens, Virginia hams, lobsters...
Crowded into such blighted slum areas as Manhattan's "Bloody Ould Sixth Ward," the unskilled and uneducated Irishman was the social outcast of the time. Terrorized by slum gangs (the Dead Rabbits and the Patsey Conroys), shunned by native Americans who despised his rough, alien ways, his papist religion and his uncouth brogue, the average Irish immigrant had to work at the most menial and degrading jobs, and he lived in desperate resentment. He certainly had no stake in the Civil War; indeed, it was the news that he would be subjected to a draft lottery, while well-heeled...
...Negro N.E.A. affiliate and N.E.A.'s biggest division, the Association of Classroom Teachers (820,000 members), before her election last year as N.E.A. president. She took office at last week's convention in Dallas as the organization flexed its newly developed muscles in anticipation of some rough battles next fall for more teacher pay and power...
...Stanford linear accelerator. When the high energy of laser light is concentrated on a small area, it serves as a high-speed drill that can burn precision holes through materials as hard as diamonds in a small fraction of the time required by conventional methods. It can vaporize the rough edges of such microscopically small products as integrated circuits. A less powerful laser beam can weld wires and other delicate metallic parts without damaging nearby heat-sensitive parts...
...they invoke it when it seems useful. Often motivational research merely boils down to an inspired hunch. The elaborate process of commercial making begins in earnest with an agency brainstorming session (see box opposite). Once the slant of a campaign is determined, writers and artists then work up rough drawings of the ads in comic-strip form. Ideally, these "story boards" will have a "hooker opening" or an intriguing scene-setter, plus a memorable catch phrase or two that dramatizes the need, say, for Murine to cure "eye pollution" or for Wizard air freshener to wipe away "house-itosis...