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Networks use the data Nielsen gathers during each period to set local advertising rates; national rates, which comprise the bulk of TV ad revenue, are set separately and based on year-round data from select families. Still, local ads are a big chunk of a TV network's revenue, so when sweeps week - er, weeks - roll around, they try and game the system by doing just about anything to make sure you tune in. (See the best and worst Super Bowl commercials...
Advertisers sometimes complain that all the stunts create skewed ratings and more expensive advertising costs. Technology certainly exists to record ratings year round, and it may only be a matter of time until Nielsen is pressured into switching their model. But TV viewers will find no such solace this fall. Networks have planned an extensive slate of stunts to get you to move their dial-Oprah will interview Sarah Palin on Nov. 16, NBC is having another Green Week starting the day before that and shows like 30 Rock and Gossip Girl are loading up on stunt-casting...
Welcome to Round 2 of Main Street vs. Wall Street. The divide is the worst I've seen in my 40 years of writing about finance. In a new TIME poll, 75% of the respondents say they believe Wall Street will revert to business as usual, 67% want the government to force pay cuts, and 59% want more government regulation. (See a PDF of TIME's exclusive poll data...
Unseeded Harvard players, freshman Alexandra Lehman and Rosekrans, fell in the first and second round, respectively...
...Recent weeks, however, have also seen some subtle shifts in the politics surrounding the debate over whether the health-care legislation should include a public option. A new round of polls show that it continues to enjoy broad public support, and the industry's efforts to fight the bill may have backfired politically. Additionally, there are new horror stories of people being denied coverage on unfair pretexts, and reports that insurers are jacking up the rates for small business in advance of the legislation. Meanwhile, the Congressional Budget Office recently determined that a public option could save a significant amount...