Word: roush
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...sport has to start with its costs, which exploded during NASCAR's stunning growth spurt earlier this decade. "The old adage was, If you need $1 million in expenses, go get $1 million in sponsorship," says Mike Dee, president of Fenway Sports Group, which owns 50% of the Roush Fenway Racing team. "The railroad doesn't run that...
...Steve Roush, chief of sport performance for the U.S. Olympic Committee (USOC), admits there's no real excuse for the America's dismal Olympic handball record, which is 4 wins, 26 losses, 1 tie and yet another seat on the bench in '08. "I'm absolutely on the same wavelength," says Roush. "There's an athlete pool out there we can tap into to be successful. We have struggled for decades to figure out a formula...
...whether they're good candidates for immunization against shingles, meningococcal illnesses, the human papillomavirus (a cause of cervical cancer in women), and, of course, the flu, among other diseases. "By improving vaccine coverage to adolescents and adults, there could be much greater public health benefit," says co-author Sandra Roush...
...statement illustrated was not so much Earnhardt's conundrum but her own failure to recognize that his celebrity was, is and will be the driving force behind the lucrative sponsorship deals and broad-based fan support that fuel the business. In a time when even well-heeled shops like Roush Racing are looking to outside investment capital to fund this very expensive sport, DEI just lost its biggest asset. No other driver, regardless of his success, could ever be as important to DEI as was the son and namesake of its founder. His value to the company could easily...
...armed services are looking to NASCAR for more than just a recruiting vehicle. Some of the techniques and equipment perfected on the tracks could easily benefit the Pentagon's trucks and aircraft. For starters, Carlson Technology, which advises teams on how to shave seconds off pit stops, and Roush Industries, which manages nine teams--including one sponsored by the Army National Guard--have shown the Army's National Automotive Center, near Detroit, how to reduce significantly the time it takes to change out the engine on a humvee. The Army could also use transponders similar to the ones NASCAR installs...