Word: roux
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Dates: during 1940-1949
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...independent movie, Sixteen Fathoms Deep. As the color is incorporated in the negative, making it possible to record it with an ordinary black & white camera, General Aniline hopes that Ansco will eventually compete with Technicolor. In some Sixteen Fathoms scenes Ansco Color, like the new Rouxcolor of Paris' Roux brothers (TIME, June 7), seemed far more natural than the more expensive Technicolor. But in other scenes Ansco Color was washed out, and faces were often only pale blobs. Ansco blamed most of the faults on the low ($175,000) producing budget, hopes to do better next time...
Four in One. Two brothers, Armand and Lucien Roux, both opticians, have spent 17 years at the process, working in their fifth-floor laboratory in a drab building on the Left Bank. Fortnight ago they invited famed Writer-Producer Marcel Pagnol to see some test shots. Greatly excited by what he saw, Pagnol (The Baker's Wife, The Welldigger's Daughter) asked to take some color shots of his own. They turned out so well that he decided to shelve the black-&-white film on Franz Schubert (La Belle Meuniere) which he had just finished, and shoot...
...Roux brothers do not plan to sell equipment. They expect to rent lenses to producers and moviehouses, hope to have all France supplied in two years. Except for a few first-run moviehouses in major cities, the U.S. will have to wait its turn...
...Hollywood, which has spent millions in its quest for a simple, inexpensive color process, the invention of the Roux brothers seemed too good to be true. Moviemakers had seen too many processes come & go to get excited. But research cameramen have long worked to perfect a process in which the lens and not the film would be the principal color agent. Up to now, experiments with such lenses have not worked out commercially. Hollywood wanted to hear more...
...Reader Roux must divide by two for the correct answer. Romains has written 26 volumes for publication in France. They have been consolidated into 13 volumes in the U.S. The 14th (Remains' 27th) is still to come...