Word: rove
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Dates: during 2000-2009
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...renowned heart surgeon in Houston and a family friend. Cooley told Bush that Cheney's heart could handle the job. And so, on the 15th, Bush called his top three advisers to the mansion. They chewed over the possible risks of picking Cheney, but as chief strategist Karl Rove later said, they didn't come up with much to fear...
...Ronald Reagan's famous imagemaker, Michael Deaver. "People are going to make their decision based on the impression a candidate makes more than anything else." Like John Kennedy, who ran in the prosperity of the Eisenhower years in 1960, Bush must exploit Americans' desire for what chief strategist Karl Rove calls "reasonable change"--a yearning for what they already have, only better. And so the Bush pitch is basically this: that he will be a centrist consensus builder who won't squander today's prosperity but will make Americans feel good about their leader again...
Rounding out the message team are Hughes and Rove. At campaign headquarters in Austin, an industrious policy shop churns out ideas that fit into the compassionate conservative rubric. Rove then picks the optimal political moment to unveil them. In a process Rove describes as "political heuristics," most people don't retain the details of Bush's proposals, but they come away with a positive feeling about Bush that makes them more inclined to vote for him. "They get a sense of his values, of what kind of a person he is," says Rove...
...Democrats think there is evidence the group was illegally enmeshed with George W. Bush's campaign. They note that G.O.P. media consultant Don Sipple made the Packwood ad. Sipple has worked for Wilson and Bush and, frequently, with top Bush strategist Karl Rove. Senator John McCain had a similar experience with a different group just before Super Tuesday last March. He says he's "positive" the Bush camp was in league with the group that attacked...
...like former Congressman Vin Weber, former Reagan chief of staff Ken Duberstein and even Hagel are negotiating out of school. The palace guard believes these outside advisers are boxing McCain into a deal that values party unity over McCain's cause. Duberstein spoke several times last week with Karl Rove, Bush's chief political adviser. But before leaving the country, McCain advised the self-appointed intermediaries not to make any deals in his absence, and put his loyal political director, John Weaver, in charge of the talks...