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Greenberg said the political strategy of President Bush, as directed by chief political adviser Karl Rove, is to excite the conservative base on key issues and use select initiatives to reach out to certain targeted groups. He said tax cuts, farm subsidies and aggressive positions on social issues such as abortion and gay marriage are specifically directed at business interests, rural voters and white evangelicals—three key elements of the base. He said Bush administration policies on education, immigration reform and prescription drugs are designed to capture votes from suburban women, Hispanics and seniors, respectively...
...some Bush loyalists, the past several weeks of trouble are simply a matter of sluggish reaction to quickly changing news cycles. For others, the shortcomings of the campaign revolve around chief political strategist Karl Rove and whether the President's top political mind is distracted, trying to do too many jobs in running both a campaign and the White House political operation. "Even in his superhuman mode, he can't be taking on John Kerry and vetting the manufacturing czar," says a former senior Administration official...
Historically, Republicans have been behind Democrats at get-out-the-vote efforts, the tedious but vital work of calling people, getting them to the polls, making sure there is eye contact. But Rove, Mehlman and the G.O.P. have been trying to make a science of voter motivation since the 2000 election and have determined that reluctant voters are four times as likely to turn out if they are contacted personally. Bush officials found, for instance, that this kind of effort is the most effective with Latinos who have never had such attention from the G.O.P. If you are a swing...
Republicans believe the number of swing voters this year, usually around 15%, has shrunk to no more than 7%, many of them Catholics who might be receptive to an amendment. What matters most to Karl Rove, the President's chief political adviser, is another number: 4 million. That's how many evangelical Christians he believes voted in 1996 but did not turn out in 2000 because the Bush campaign didn't inspire them. Rove will do anything now to light a fire under them. Skeptical Democrats think the fire is called gay marriage. But many swing voters are also...
...wonder if the lesson of Churchill now haunts the office of Bush political strategist Karl Rove. For something not completely dissimilar seems to be happening to George W. Bush. Since just after the capture of Saddam, Bush's ratings have been slumping. And this is less surprising than it appears. The paradox of the war against terrorism is that the more the President succeeds, the more politically vulnerable he gets. The fewer the terrorist incidents, the more remote the fear, the less necessary the war seems and the more dispensable the war President appears. If he responds to this...