Word: rove
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...unprecedented war chest and collecting all the endorsements--was to get so far out in front that there would be no need to lurch to the right or engage in intraparty fratricide. "Our object is to win a nomination that is worth having," said Bush's chief strategist, Karl Rove. Go negative now, and you lose people's respect...
There is more to the change than that. Faced with a stiffer challenge than they expected from McCain, political director Karl Rove and the rest of Bush's brain trust came together late last month and decided to shift their strategy for the primaries. Getting Bush to loosen up in the debates was part of it. Saturating New Hampshire with new 30-sec. ads, to the point where Bush is outspending McCain in the Granite State air war more than 3 to 1, was another. But the most critical element was the decision to simplify Bush's message. Instead...
...other G.O.P. bosses were enraged by Bush's words, aides to minority leader Dick Gephardt told Hastert's people, "Get used to it. We've been putting up with this for seven years." Bush called Hastert on Thursday to make nice, sources told TIME; earlier, Bush strategist Karl Rove called Representative Tom Davis, chairman of the National Republican Congressional Committee, to offer Bush's fund-raising help...
...Bush sat in his suite with his longtime friend and finance chairman Don Evans, finance director Jack Oliver and media adviser Mark McKinnon, he kept chewing on the question. The calls went out, to chief strategist Karl Rove and communications director Karen Hughes. It was one thing to refuse to talk about drugs--but this was about White House security and double standards. "Imagine the ad our opponents could make if we didn't answer the question," said an adviser. "'As President, George W. Bush would maintain a double standard when it comes to illegal drug use by White House...
...also be an irritant to his boss. Bush doesn't appreciate the widely held view that Rove is the brain behind the candidate, and he has publicly reprimanded Rove for being too chummy with the press. During one rough stretch in 1998, according to other insiders, Rove was even barred from the Governor's office (a story Rove insists isn't true). But mostly Bush keeps Rove in line by keeping him off-balance, as he did last spring, when Rove's cellular phone started chirping in the middle of a high-level campaign meeting. The interruption annoyed Bush...