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...actively trying to influence the other party's nomination race. The G.O.P. has turned Bush's campaign to ban massive jury awards in personal-injury cases into an assault on Senator John Edwards, a former trial lawyer. Hoping to pin down the North Carolinian in his home state, Rove persuaded G.O.P. Congressman Richard Burr to challenge Edwards for his Senate seat. And when Massachusetts Senator John Kerry suggested that the U.S. was just as much in need of "regime change" as Iraq, Republicans launched a coordinated assault, accusing the putative Democratic front runner, a decorated Vietnam veteran, of poor judgment...

Author: /time Magazine | Title: Taking Aim At 2004 | 5/5/2003 | See Source »

...will stay above the fray of politics until the last possible moment. But that is simply spin, a transparent effort to keep Bush enthroned as the regal war President for as long as possible. In many ways, the campaign that nearly failed in 2000 has never ended. When Karl Rove, the President's celebrated political strategist, drew up Bush's campaign strategy in 1998, he was thinking ahead not just two years but six, to 2004, because re-election is what defines a successful presidency. "This team doesn't have an off switch," says a top party official...

Author: /time Magazine | Title: Taking Aim At 2004 | 5/5/2003 | See Source »

Travel schedules, speeches and policy details all run through Rove's office on the second floor of the West Wing to make sure they are shaped for maximum political benefit. Excluding his home state of Texas, 70% of Bush's travel as President has been to states considered critical in the 2004 race. Florida alone has seen him 10 times. Rove played a crucial role in shaping the President's decision to hike tariffs on foreign steel, a move cheered in such crucial industrial states as West Virginia, Ohio and Pennsylvania. To capitalize on the memory of 9/11, Rove...

Author: /time Magazine | Title: Taking Aim At 2004 | 5/5/2003 | See Source »

...head to head polls in the months ahead President Bush will at times probably be behind potential Democrats." The party chairman e-mailed the memo--officials would normally deny that such a memo even existed--to thousands of Republicans across the country. For months presidential adviser Karl Rove has been saying that the next presidential race will be hard fought and close, more like 2000 than the repeat of the 1984 Reagan landslide that some pundits have predicted...

Author: /time Magazine | Title: Taking Aim At 2004 | 5/5/2003 | See Source »

...Bush team leaves nothing to chance, and so for 2004, Rove is applying the Powell doctrine of overwhelming force to politics. The $120 million Bush raised in 2000 was a record, allowing him to forgo federal matching funds and swamp McCain in the primaries. This time, aides say, Bush will raise nearly twice that amount, and he won't be facing a G.O.P. challenger. That means he'll have tens of millions of dollars to spend next spring on television ads to shock and awe his Democratic opponent, who will have just emerged penniless from a bruising nomination battle. "Just...

Author: /time Magazine | Title: Taking Aim At 2004 | 5/5/2003 | See Source »

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