Word: roventini
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Dates: during 1940-1949
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...trick was turned chiefly by an offbeat advertising campaign that plugged Philip Morris 1) with Midget Johnny ("Call for Philip Morris") Roventini, who now gets $20,000 a year, is insured for $100,000 against growing an inch, and has two understudies, 2) by paying college students to pass cigarets out to friends...
...Other anniversaries of the week: Chicago's WLS (16 years), producer of National Barn Dance; "Johnnie" Roventini, midget trade-mark (seven years) of Philip Morris cigarets...